Positioning: Derma-Luxury Healing Oil Brand
Core Strategy: High-margin finished goods + hero oil authority
A. HERO LINE – Healing Oils
1. Pure Tamanu Healing Oil
| SKU Code | Size | Target Market | SRP (PHP) | SRP (USD est.) |
|---|
| TR-OIL-10 | 10ml | Trial / clinical | ₱450–₱650 | $8–$12 |
| TR-OIL-30 | 30ml | Core retail | ₱1,200–₱1,800 | $22–$32 |
| TR-OIL-100 | 100ml | Spa / bulk | ₱3,500–₱5,000 | $60–$90 |
COGS target: 20–30% of SRP
Margin: 70–80%
B. COSMECEUTICAL LINE – High Margin
2. Repair Serum (Anti-Acne + Anti-Aging)
| SKU Code | Size | SRP (PHP) | Notes |
|---|
| TR-SER-30 | 30ml | ₱1,800–₱2,800 | Premium bestseller |
| TR-SER-50 | 50ml | ₱2,800–₱3,800 | Clinic size |
Margin potential: 75–85%
3. Radiance Face Oil
| SKU Code | Size | SRP (PHP) |
|---|
| TR-FO-30 | 30ml | ₱1,500–₱2,400 |
C. THERAPEUTIC LINE – Functional Wellness
4. Herbal Healing Balm
| SKU Code | Size | SRP (PHP) | Variants |
|---|
| TR-BALM-30 | 30g | ₱650–₱950 | Classic |
| TR-BALM-50 | 50g | ₱950–₱1,400 | + Pain Relief variant |
5. Scalp & Hair Oil
| SKU Code | Size | SRP (PHP) |
|---|
| TR-HAIR-50 | 50ml | ₱850–₱1,300 |
D. DAILY ESSENTIALS – Volume Driver
6. Herbal Soap Bar
| SKU Code | Weight | SRP (PHP) | Variants |
|---|
| TR-SOAP-100 | 100g | ₱180–₱280 | Acne / Sensitive / Charcoal |
High turnover product → brand entry point
E. DERMA+ CLINICAL LINE (Premium Tier)
7. Scar Repair Oil (Concentrated)
| SKU Code | Size | SRP (PHP) |
|---|
| TR-SCAR-10 | 10ml | ₱850–₱1,200 |
8. Anti-Acne Spot Treatment
| SKU Code | Size | SRP (PHP) |
|---|
| TR-ACNE-10 | 10ml | ₱650–₱950 |
F. BUNDLES (HIGH CONVERSION)
Healing Ritual Set
- 30ml Oil + Balm + Soap
SRP: ₱1,800–₱2,500
Radiance Set
- Serum + Face Oil
SRP: ₱2,800–₱4,000
Therapeutic Pack
- Balm + Hair Oil
SRP: ₱1,400–₱2,000
Bundles increase AOV by 30–50%
PRICING STRATEGY FRAMEWORK
1. Target Margins
- Raw Oil: 50–60%
- Finished Products: 70–85%
- Bundles: 60–75%
2. Market Tiering
| Tier | Price Level | Strategy |
|---|
| Entry | Soap | Volume + brand awareness |
| Core | Pure Oil | Trust builder |
| Premium | Serum / Face Oil | Profit driver |
| Clinical | Derma+ | Authority + niche |
3. Export Pricing Multiplier
- Philippines SRP → Export SRP = ×1.8 to ×2.5
- Example:
- ₱1,500 serum → $45–$65 retail abroad
4. Distributor Pricing
- Wholesale: 50–60% of SRP
- Distributor: 30–40% margin
- Retailer: 20–30% margin
GO-TO-MARKET STRATEGY
Phase 1: Philippines
- Dermatology clinics
- Shopee / Lazada flagship
- Spas & wellness centers
Phase 2: Export
- Middle East → healing oils
- EU → organic skincare
- Japan/Korea → cosmeceuticals
COMPETITIVE EDGE
- “Philippine Tamanu” origin story
- Vertical integration (farm → extraction → brand)
- Dual positioning:
- Medical-grade healing
- Luxury skincare
REVENUE SCALING INSIGHT
- 1 hectare of mature trees → steady nut supply
- Oil → converted into 5–10x higher value SKUs
- Brand equity → exponential pricing power