1. Nursery & Planting Material
Input Stage
- Grafted seedlings (Hass, Fuerte, local hybrids)
- Mother tree selection & clonal propagation
- Organic inputs (fertilizers, bio-inoculants)
2. Plantation / Agroforestry Production
Farming Stage
- Site development (well-drained, tropical zones)
- Intercropping (cacao, coffee, agarwood)
- Pruning, fertilization, pest management
Timeline:
- Year 2–3: Flowering
- Year 4–5: Commercial harvest
3. Harvesting & Primary Handling
Harvest Stage
- Manual harvesting (maturity index-based)
- Sorting (size, variety, quality grades)
- Field packing (crates, minimal bruising)
Output Classes:
- Grade A: Export / premium retail
- Grade B: Local markets
- Grade C: Processing (oil, puree)
4. Processing & Value Addition
Transformation Stage
- Fresh Market
- Washing, grading, packaging
- Cold chain storage
- Oil Extraction
- Cold-pressed avocado oil
- Cosmetic-grade refining
- Food Processing
- Avocado puree, spreads, frozen pulp
- Functional food ingredients
5. Packaging & Branding (Avora™)
- Premium eco-packaging (glass, recyclable materials)
- Labeling (organic, traceable origin)
- SKU segmentation:
- Fresh fruit line
- Avocado oil (culinary & cosmetic)
- Wellness products
6. Distribution Channels
Local Market (Philippines):
- Supermarkets (SM, Robinsons, S&R)
- Hotels, restaurants, cafés
- Direct-to-consumer (online, farm-to-door)
Export Market:
- Middle East (UAE, Qatar, Saudi)
- Asia (Singapore, Hong Kong, Japan)
Leverage your existing agarwood export network
7. Retail & End Market
- Fresh consumption
- Health-conscious consumers
- Beauty & wellness industry
Revenue Streams
- Fresh fruit sales (high volume)
- Premium avocado oil (high margin)
- Processed foods (scalable)
- Cosmetics (luxury positioning)
Key Risk Points (and Solutions)
- Post-harvest losses → Invest in cold chain
- Price volatility → Diversify into oil & processed goods
- Seasonality → Stagger planting + varietal mix