1. Cultivation & Agroforestry (Source Layer)
- Location: Philippine lowlands / mid-elevation tropical forests (Bicol, Mindanao, Palawan)
- Managed by: Crown Agroforestry Plantations Inc. (CAPI)
- Key Activities:
- Seed selection or grafted Canarium luzonicum saplings
- Mixed-crop agroforestry (agarwood, ylang-ylang, pili) for biodiversity and dual revenue
- Soil & nutrient management (organic fertilizers from COBI)
- Sustainable harvesting planning
Outputs: Healthy, mature trees producing high-quality resin and nuts
2. Resin Extraction & Processing (Manufacturing Layer)
- Managed by: Crown Extraction Solutions Inc. (CESI)
- Key Activities:
- Collection of bark resin via sustainable tapping
- Cleaning & grading raw elemi resin
- Advanced extraction:
- Supercritical CO₂ extraction → high-purity essential oils
- Optional steam distillation → aromatic fractions
- Quality control for purity, terpene profile, and microbial safety
Outputs:
- Premium Elemi Essential Oil
- Resin extract / absolute
- Fractionated oils for perfumery
3. Branding & Packaging (Consumer Layer)
- Managed by: Aetherial Natural Oils Corp (ANOC)
- Key Activities:
- Product formulation: skincare, aromatherapy, perfumes
- Packaging design reflecting luxury, purity, Philippine heritage
- Labeling: Origin, batch number, sustainability certifications (organic, fair-trade, carbon-neutral)
- Marketing: Storytelling, luxury retail positioning
Outputs: Market-ready products under ELEMI LUMINA™ brand
4. Distribution Channels
- Domestic: High-end wellness boutiques, specialty perfumeries, spa industry
- International: Export to luxury perfumery houses, aromatherapy brands, and natural cosmetics
- Direct-to-Consumer (D2C): E-commerce (ANOC website) and subscription-based rituals
5. Traceability & Sustainability (Audit Layer)
- Tree-to-bottle tracking using batch numbers and geo-tagged farm records
- Sustainability certifications: Organic, Fair Trade, Agroforestry Verified
- Investor reporting: Yield per hectare, resin/essential oil volume, ROI metrics
6. Optional Value-Add Layer
- R&D for functional blends: Skin elixirs, aromatherapy rituals, niche perfumery fractions
- Oud Academia storytelling: Educates buyers about heritage and production science
Supply Chain Flow (Simplified)
Plantation → Resin Harvest → Extraction (CESI) → Grading/Refinement → Product Formulation (ANOC) → Packaging → Distribution → End Consumer
Strategic Insights
- Dual-revenue crops: Elemi + Pili nuts + agarwood in same estate
- High-margin vertical integration: Own plantation → own extraction → own brand
- Premium positioning: Philippine origin + sustainable luxury + traceable product story
- Investor appeal: Transparent, multi-layer supply chain with potential ESG certifications