“From Coastal Forest to Global Luxury Wellness”
1. Plantation & Cultivation (Upstream)
- Site: Coastal & lowland agroforestry estates
- Tree: Palo María (salt-tolerant, erosion-control species)
- System:
- Integrated with agarwood, ylang-ylang, citronella
- Regenerative, low-input farming
- Timeline:
- 3–5 yrs: flowering
- 5–7 yrs: fruit production
Strategic Value: Long-term asset tree + climate-resilient crop
2. Harvesting & Primary Processing
- Fruits collected at full maturity (fallen or hand-picked)
- De-pulping and nut extraction
- Sun-curing (2–6 weeks) to activate oil precursors
Critical step: This curing phase determines oil quality and potency
3. Oil Extraction (Midstream)
- Method: Cold-press extraction
- Optional: Filtration / decanting / aging
- Output:
- Crude Tamanu oil
- Refined premium-grade oil
Upgrade Path:
- Supercritical CO₂ refinement (for pharma-grade oil)
- Standardized bioactive profiling (export compliance)
4. Refinement & Formulation
Product Streams:
- Cosmetic grade
- Facial oils, serums, creams
- Therapeutic grade
- Healing oils, balms, dermatological blends
- Perfumery
- Functional fragrance oils (with agarwood, sandalwood)
Positioning: “Derma-luxury botanical active”
5. Branding & Packaging
Brand: TAMÁNU ROYAL™
- Premium glass bottles (UV-protected)
- Emerald + gold identity (royal, medicinal luxury)
- QR-enabled traceability (AgriTrace™ integration)
Differentiator:
Farm-to-face transparency + Philippine origin story
6. Distribution Channels
Export Markets
- Middle East (healing oils, perfumery blends)
- EU (organic skincare)
- Japan/Korea (cosmeceuticals)
Domestic Channels
- Dermatology clinics
- Spas & wellness centers
- Premium retail / online platforms
7. Revenue Streams
- Raw Tamanu oil (bulk export)
- Refined oil (premium bottled)
- Finished products (highest margin)
- White-label / OEM manufacturing
- Carbon credits (coastal agroforestry)
Integrated Crown Ecosystem
| Stage | Company |
|---|---|
| Plantation | CAPI / PAFC |
| Extraction | CESI |
| R&D / Propagation | COPI |
| Products & Branding | ANOC / Crown Apothecary |
| Traceability | AgriTrace™ |
This creates a fully vertically integrated value chain
Strategic Advantage
- Climate-resilient coastal crop
- High-margin wellness & cosmetic industry
- Strong storytelling (heritage + healing)
- Synergy with agarwood luxury positioning
Premium Positioning Strategy
Position TAMÁNU ROYAL™ as:
“The Healing Oil of the Tropics — Elevated to Global Luxury”